The Signal Loss ProblemYou're spending on ads. The algorithm is flying blind.
Platform pixels miss most of what happens on your store. The result: bloated CAC, underperforming campaigns, and ad budgets optimising for the wrong customers.
Ad blockers, Safari ITP, and iOS privacy changes silently strip your pixel data before it ever reaches Meta or Google.
When the algorithm sees incomplete data, it targets lookalikes of your worst converters — not profitable customers.
EdgeTag delivers missing conversions server-side. You keep credit — and the algorithm gets what it needs to perform.
AI-Served & Agent-ReadyFrom Installation to Implementation: We Do It All
AI-Guided Install
Paste your URL. Our agent detects your platform, recommends the right configuration, and generates your install snippet — no dev ticket needed.
Automated Signal Audit
Before you go live, AI scans your existing tag setup, flags signal gaps, and auto-corrects misconfigurations that would silently kill attribution.
Agent ↔ Agent Ready
EdgeTag exposes a full MCP-compatible API. Your AI agents can query signal health, push events, and manage integrations programmatically — no human in the loop.
AI Support, 24/7
Questions about your signal quality, match rates, or a dropped integration? Ask the EdgeTag AI assistant — trained on your account data and our full docs.
EdgeTag is the first signal infrastructure built to be deployed, configured, and supported entirely by AI. Our onboarding agent walks you through setup, detects your stack, and has you firing clean signals in minutes — not weeks.
55+ Platforms. Zero Dev Work. Plug In and Fire Clean Signals.
EdgeTag connects to every ad platform, analytics tool, and data destination your DTC stack relies on. Activated in a single click.
Meta
Google Ads
TikTok
Klaviyo
Pinterest
X
GA 4
Snapchat
Segment
Amplitude
Mixpanel
Attentive
Postscript
Northbeam
Triple Whale
Rockerbox
Taboola
CriteoTwo ways to work with EdgeTag
Some teams want full control over their signal infrastructure. Others want it handled end-to-end. Either way, the underlying platform is the same.
Self-Serve
The complete EdgeTag signal infrastructure, in your hands. For growth teams who want direct control and the flexibility to move at their own pace.
No platform migration. Live in minutes
Fully Managed
The complete EdgeTag signal infrastructure, run by our team. Dedicated signal engineers, strategy, ongoing optimisation — so your team doesn't have to.
Setup handled end-to-end. No engineering lift required.
Live in weeks. Compounding from there.
On the Fully Managed plan, our signal engineers handle everything — from the initial audit through to ongoing optimisation. No engineering lift on your side.
Signal Audit
We map your stack, identify exactly where signal is being lost, and quantify what it's costing in platform performance and wasted spend.
Deploy
We install EdgeTag at the network edge and wire up your identity graph. Live in days — zero engineering lift required from your team.
Activate
We configure your growth strategies — POAS, prospecting pixels, category signals — and activate them across 55+ platforms instantly.
Optimise
We monitor signal quality continuously, tune strategies to your goals, and keep your infrastructure ahead of every platform change.
EdgeTag is a part of something bigger.
Built on Blotout's proprietary ID and governance infrastructure — the same platform that powers privacy, consent, and signal for enterprise brands worldwide
EdgeTag CDP
Server-side signal infrastructure. Recover lost conversions, resolve identities, and power every ad platform with clean first-party data.
You're Here
ConsentIQ
Privacy-first consent management built for eCommerce. Increase opt-in rates, stay compliant across jurisdictions, and never lose signal to consent
Learn More
Blotout ID
A proprietary identity graph that persists across browsers, devices, and sessions — without cookies, without PII, and without compromising privacy
Learn More
SOC II Type II
Blotout is SOC II Type II certified. Your customer data is handled with enterprise-grade security controls, audit trails, and access management built in from day one.
HIPAA Compliant
Blotout adheres to HIPAA regulations, ensuring PHI is handled in full compliance with patient privacy standards. Built for health and wellness brands running performance marketing at scale.
Privacy by Design
Your data stays yours. Blotout runs on single-tenant infrastructure with no PII required. We do not sell, share, or use your data. Ever.
Ready to own your growth infrastructure?
We'll audit your growth infrastructure, identify what's costing you performance, and show you what a fully managed stack looks like for your brand.