First-party signal layer for server-side tracking
Better ROI from the same ad budget.
One identity graph for anonymous and returning customers, so the signal your platforms optimize on is complete and trusted.
Turning that into revenue takes expertise, and the engineers who built EdgeTag do it with you or for you.
SINGLE-TENANT
SOC 2 TYPE II
Trusted by 5,000 omni-channel brands
Our September census of the top 800 merchants runs from mid-market to enterprise: $15M median GMV, up to $5B.
Your CAC didn’t rise because your creative got worse.
Rising CAC looks like creative fatigue or a saturated audience. Often it’s neither. A customer buys at 9 pm through Safari. The purchase never reaches Meta, so the algorithm files that ad as a loser and moves budget away from what actually works.
Multiply that across iOS devices, ad blockers and consent choices:
your ads are graded on a fraction of your sales, and you’re paying full price for the grade.
Every quarter, the same leak costs more:
CPMs keep climbing, returns keep thinning. And complete data compounds: the algorithms reward brands that feed them best, and the gap widens while you wait.
The question isn’t whether you have CAPI.
Everyone forwards events now. Forwarding doesn’t make your data complete, and it doesn’t know who the customer is. So what do your algorithms actually learn from: session fragments, or whole customers?
In a perfect world, every sale reaches every platform as one recognizable customer, and the algorithm optimizes on truth. Safari, blocked, iOS, repeat purchase: nothing missing.
That’s the bar to measure any setup against. Not “is CAPI live?”, but “is anything missing, and does it know who’s who?”
THE EDGETAG VALUE
Everything the algorithm needs. Nothing it doesn't.
01 · Nothing Missing
02 · Whole customers
03 · Performance scales from the same budget
The proof
Software and expertise from the same hands.
A health DTC brand on Shopify: 60% better event match quality, 10–20% lower CAC. Same budget, more revenue.
Event match quality is how much of your data a platform can actually use. Brands coming from pixel plus native CAPI typically see match quality rise once their events carry full identifiers server-side.
"I’ve been installing Blotout for several clients lately - and honestly, results usually improve fast. The funny part? The hardest thing is explaining why it works. Simple version, I tell clients: It helps Google & Meta understand who your real customers are - not just who clicked. Sometimes the biggest wins come from fixing signals, not ads."
"I've worked with Blotout for years, from True Classic to AG1, and they were one of the first partners I called when I started my own brand. Their passion, creativity, and reliability have always stood out. It's great having Blotout on our side because it's one less thing to worry about."
"Blotout has the best customer service in the industry. I'd pay just for that."
the architecture
One architecture, not an assembled stack.
Most stacks assemble this from parts: a consent tool, a pipe, an identity vendor. Parts drift, and someone has to keep them aligned. Here the five run as one thing, from one install.
The question isn't which tool has more features. It's how many of these five your setup can claim at once.
health & wellness
It's not the ad that gets a health brand restricted.
It's the health data hiding in ordinary tracking fields. Unless something strips them first.
For health and wellness brands, your rules go one layer deeper. Ordinary tracking fields can quietly carry health details: a product name alone can reveal a condition. The HIPAA Compliance plug-in strips those fields before any event leaves, so what your platforms receive carries no patient story. You market on the same signal strength as any other DTC brand, minus the exposure.
SOC2 TYPE II
HIPAA
SINGLE TENANT
HIPAA COMPLIANCE PLUG-IN, LIVE IN PRODUCTION
Two ways to work with EdgeTag
Some teams want full control over their signal infrastructure. Others want it handled end-to-end.
The engineers who built EdgeTag work with you or for you.
Self-serve
Fully managed
Two ways to run EdgeTag:
you run it, or we run it.
Some teams want full control of their signal infrastructure. Others want it run end-to-end. Turning the signal into revenue takes expertise, and the engineers who built EdgeTag do it with you or for you.
Self-serve
Fully managed
Shopify and headless native
Headless, custom checkout and server-side-rendering supported. One-click install from the Shopify App Store.
Agent-to-agent ready
EdgeTag exposes an MCP-compatible API, so your AI tools can query signal health and manage integrations directly.
Integrations
55+ platforms, server-side.
EdgeTag connects to the ad platforms, analytics tools and data destinations your stack runs on. Activated in a single click.
Meta
Google Ads
TikTok
Klaviyo
X
GA4
Snapchat
Segment
Amplitude
Mixpanel
Attentive
Postscript
Northbeam
Triple Whale
Rockerbox
Taboola
Criteo
+36 More
EdgeTag is a part of something bigger.
Built on Blotout's identity and governance infrastructure, the same platform that powers privacy, consent and signal for brands worldwide.
EdgeTag
Server-side signal infrastructure. Recover lost conversions, resolve identities, and power every ad platform with clean first-party data.
Consent
The consent management platform for paid-social DTC brands: the banner asks, the system enforces, the log proves it.
Evo Search
Personalized AI search for ecommerce brands. Your store already knows its customers. Now your search does too.
FAQ
Frequently asked questions
Native CAPI forwards only the events it can see. Forwarding doesn't make your data complete, and it doesn't know who the customer is. EdgeTag delivers your sales server-side and stitches them to one persistent identity, so your algorithms optimize on whole customers instead of session fragments.
Attribution tools are models: each one grades your channels by its own rules. EdgeTag sits a layer deeper. It builds the deduplicated, first-party record of every sale and every touch, the reference your models and platforms get checked against. Your measurement tools can keep running, fed by the same signal.
The identity graph is lifetime: it lives server-side, with no expiry date, so a buyer from last year is still the same person in your graph today. The same customer is recognized across sessions, devices and repeat purchases, and identity survives a deleted cookie. No cookies, no PII.
No engineering on your side. On Shopify, EdgeTag installs in minutes from the App Store, one click. Headless, custom checkout and server-side rendering are supported; where that needs engineering work, Blotout's team takes it on. Full setup, with event streaming across all your chosen platforms, is live in days, not months.
Blotout's infrastructure is SOC 2 Type II certified and single-tenant, so nothing is shared between brands. Consent is enforced at the signal layer: every event that leaves is one your rules allowed to leave. For health brands, the HIPAA Compliance plug-in strips the fields that could reveal a condition before anything leaves your store, so you can meet platform HIPAA requirements without exposing patient data.