For the past few months Blotout has been operating in part as a service company, with software included. Today we are opening it up: Managed Signal Service.
We announced before that we were becoming a platform, and that we were driving towards helping the industry understand that all applications can gain from each other if their context is shared, creating hyper personalization.
What we launched in 2026
In 2026 we launched the applications that make orchestration real. Each one works on its own, and each one gets better when it shares context with the layer next to it.
1. EdgeTag with Consent Mode: Personalization based on the visitor's consent
2. Blotout Consent: CMP Governance
3. Data Nexus: Funnel analytics to measure real-time signals
4. Segmentation: Merges C-API ID, click ID, cookie data and profile data
5. Self-hosted data warehouse: MTA, customer dashboards, M Channel
6. Evo Search: Personalized AI search:
7. 3P CRM Delivery: Personalized landing pages that de-anon and monetize
8. Data Warehousing: Custom built warehousing for non standard workflows, including MTA
We then expanded the set again with Evo Sales, an AI agent that sells, and Evo Support, an AI teammate that resolves customer questions and takes load off the team, with a full stack option that includes the helpdesk.
What we learned running the whole stack
Organizational chaos
One of our biggest learnings is how often merchant organizations try to fit a square peg into a round hole.
1. Legal Teams: Would like to be strictly compliant
2. Marketing teams: Would like 100% signal despite compliance requirements
3. Engineering teams: Do not have marketing signal or compliance requirement knowledge
4. The CFO: Wants like to reduce the cost for every dollar earned
This creates dysfunction that drives organizations toward cheaper tooling, and that is what costs them revenue.
The ROI gap is a continuity gap
Our largest learning here is that the lack of business continuity, mostly driven by those four organizations, creates the largest ROI gaps.
What one stack made visible
Running the applications together has given us visibility into areas of optimization that were not possible using multi-vendor deployments. Our upside measurement across deployments suggests gains on spend-to-conversion metrics ranging from 8 to 60% depending on the merchant.
8 to 60% SPEND TO CONVERSION
Upside measurement across deployments. The range is wide because it depends on the merchant. We are publishing the range rather than an average.
Holding all the quadrants at once
After taking on thousands of advertisers and embedded partners, we have observed that knowing all of the quadrants (legal, marketing, engineering and finance) and then bundling them is key for merchant organization success.
Why this became a service
Blotout's founding principles have been based on how the internet works and what is required for multi party protocols to work. When application vendors and organizations are constantly out of sync, revenue loss is a natural outcome.
Dominantly, we are finding success with Blotout Consent orchestrated with EdgeTag, and a Segmentation layer connected with analytics to measure every change, including the ups and downs with ad platforms.
What we now provide as a service
We now provide Continuous Audit, Data Engineering, Scaling, Signal Tuning, Consent management and growth hacking as a service, especially for health and wellness and headless DTC companies that are struggling in 2026 to scale up.
We work with companies that spend a minimum of $2M per month, and we let their engineering teams focus on what they do best: building CRO funnels and rapidly deploying product changes.
No software licensing. SLA and compliance included. All of it costs less than an engineer.
Health and wellness is where this breaks first
H&W and HIPAA challenges
Changes in how ad platforms are adjusting to legalities and lawsuits, and the motion of old pharma moving online, have created further challenges beyond traditional DTC organizations, and widened the stress fractures. Large scale platforms like Meta are creating further challenges by blocking keywords and banning entire sites from advertising.
A recent example: the FTC and a group of states acting against a direct to consumer telehealth brand over deceptive and unlawful privacy practices.
Cutting compliance corners to further marketing, or taking a marketing hit to enable compliance without understanding how the two can be orchestrated for success, is very typical. Organizations in this sensitive space that were already restricted are now feeling the heat of hiring more and doing less at the same time, which caps their growth and leaves them no visibility into business continuity.
Who we work with
We are taking on customers in the H&W and HIPAA space who spend more than $2M per month. We can stand up everything from Consent to Signal Amplification to ID Graph to Measurement for less than the cost of an engineer, and you never have to worry about signal resilience.
The following brands and many more run their signal on us:
- AltRx
- Begin Health
- Rythm Health
- Momentous
- Inno Supps
- ARMRA
- AG1
- Rugient and many more!
Where we will be this fall
This announcement is also an invitation. Come meet our founder Mandar at any of the three conferences. We are happy to share our learnings on how we help customers focus on growth, and are curious to hear what you are seeing. Everyone is welcome.
Sep 22
Sep 22 to 24
Sep 29 to Oct 1
Book your meeting ahead of the shows and we will hold the time.
Take me there →
