Grow your retainers with Blotout.
Partner with Blotout for the signal layer that gets more out of every creative you run
The agencies pulling ahead own the signal layer
Signal loss is your client's problem, and it's your opening.
Performance marketing has come down to two levers: creative and signal. You've got creative handled. Signal is the one breaking under you, and it gets harder every quarter as browsers, devices, and consent keep tightening.
The agencies pulling ahead didn't wait for the pixel to hold. They took ownership of the signal layer and turned it into a managed service their clients can't replace them on.
The infrastructure performance marketers build on
Blotout is the stable, first-party, server-side layer your media sits on. Consent is bundled in, so staying compliant doesn't cost you signal. Your AI tools, data lakes, and MMM/incrementality all sit on top of the same layer. It's a stack you can stand behind in any client review.
5,000+
Brands running on Blotout
50+
Marketing & data channels
SOC 2 +
HIPAA compliant infrastructure
Minutes
to go live
Server-side signal delivery
Recovers signal your clients are losing to ad blockers, iOS, and Safari ITP, delivered server-side to Meta, Google, Klaviyo, and 55+ destinations. First-touch, last-touch, and audience-level insight come built in, so the basics of measurement are covered from day one.
60-day evaluation window, first 30 days free, then decide
Recovers signal lost to ad blockers, iOS, and Safari ITP.
First-touch, last-touch, and audience insight included out of the box.
Live on Shopify in 15 minutes. Harder builds, we handle.
This is what most clients need fixed first, and most agencies don't yet know how much signal they're missing until they look.
EdgeTag is where you start.
Here's where agencies take it.
Once the signal layer is live, four managed service lines open up. Each one is a retainer your clients can't easily walk away from.
Measurement
Full-funnel visibility on first-party data. When you're the team that explains why Meta and Shopify disagree, and then fixes it, you're not a media buyer anymore.
Consent
A misconfigured banner kills signal and ROAS at the same time. Blotout's first-party consent banner fixes both, and the gap is quantifiable before the sale.
See the consent product →
Retention
Server-side tracking captures more emails that ad blockers and privacy browsers would otherwise strip, so cleaner and more complete lists feed into Klaviyo flows.
For anonymous visitors, a partner integration surfaces additional contactable profiles. We help set up the sequences so paid and retention don't overlap.
Conversion Optimisation
Shopify's native cart expires after 14 days because of browser cookie limits. Blotout persists cart state beyond that window, recovering sessions that would otherwise be lost permanently.
Evo AI is an on-site assistant built natively on the same data layer. With full visitor context from the ID graph, it supports and sells with the personalisation of a store associate who already knows the customer.
We handle onboarding, implementation, and ongoing support across all of these. You define the strategy.
Let's build the partnership.
Tell us about your clients, and we'll map the model that fits. It takes a couple of minutes.
Become a partner