Their Objective

Meta Tracking & EMQ Scores

Tumblerware, a company selling rolling knife sharpeners, aimed to enhance their Meta tracking and EMQ scores with the goal of driving new customer acquisition.

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The Solution

Blotout was implemented, equipping Tumblerware with a persistent user ID that's never blocked and lasts a lifetime, accurately identifying customers across all channels and devices.

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The Results

Increase in ROAS

Together, Tumblerware and Blotout drove a 27% increase in one-day click ROAS, demonstrating Blotout's effectiveness in boosting event match quality scores for ecommerce brands.