Their Objective

Enhance Data Accuracy & ROI
True Classic, a leading premium men’s apparel brand, aimed to improve customer data accuracy and increase ROI on their Klaviyo marketing flows.

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The Solution

Blotout was implemented, equipping True Classic with a persistent user ID that’s never blocked and lasts a lifetime, accurately identifying customers across all channels and devices.

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The Results

Audience + Revenue Increase
EMQ scores increased, resulting in more successful conversions at lower costs. Hash match rates rose significantly:

• Page View: 12.2% → 31.1%
• View Content: 9.3% → 27.4%
• Add to Cart: 22% → 45.3%

Attributed conversions also improved:

• View Content: +15.8%
• Add to Cart: +15.2%
• Purchase: +9.8%

These improvements are directly attributed to Blotout's enhanced data accuracy and Conversions API quality.

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