Their Objective

More Sales from Emails
True Classic, a leading premium men’s apparel brand, aimed to improve customer data accuracy and increase ROI on their Meta marketing flows.

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The Solution

Blotout was implemented, equipping True Classic with a persistent user ID that’s never blocked and lasts a lifetime, accurately identifying customers across all channels and devices.

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The Results

Audience + Revenue Increase
True Classic was able to capture and identify customers that Klaviyo had missed due to cookie loss. This led to significant growth in both audience size and revenue from Klaviyo flows.

Over a 9-week period, Blotout-identified events accounted for:

• Viewed Product: 8.8%
• Added to Cart: 24%
• Checkout: 10%

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