All customer stories
Pura Vida Doubles Email Marketing Revenue with Blotout
2.4x
additional viewed product segments
3.5x
additional add to cart segments
Their Objective
More Sales from Emails
Pura Vida, a company that sells hand-crafted bracelets and jewelry, wanted to drive more sales from their Klaviyo email marketing flows.
The Solution
Blotout was deployed to restore customer identity to pre-iOS 14 levels and recapture returning customers that Klaviyo had missed due to cookie loss.
The Results
Audience + Revenue Increase
The A/B test highlighted the impact of cookie loss on Pura Vida’s business. With Blotout, key audiences grew significantly, and revenue from email marketing flows doubled.
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