Their Objective : Scaling Customer Acquisition

Scaling An Acquisition Strategy Across Channels

Before implementing Blotout’s first-party data infrastructure, Black Rifle Coffee dealt with:

• Poor tracking of channel performance across Amazon, TikTok, and more
• Internal Salesforce stack complexities which impacted data hygiene
• Cost spikes on running Meta ads, without a way to know where to invest or divest

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The Solution

Driving Smarter Growth with First-Party Data With Blotout’s help, Black Rifle Coffee:

• Poor tracking of channel performance across Amazon, TikTok, and more
• Internal Salesforce stack complexities which impacted data hygiene
• Cost spikes on running Meta ads, without a way to know where to invest or divest

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The Results

Fueling Growth with Insights

• Improved event matching on Meta
• Improved retargeting efficiency
• Migrated to Shopify & Klayvio for better lifecycle marketing and retention efforts
• Revamped winback & cross-sell efforts through Blotout’s integration with Rebuy
• Invested in high Average Order Value (AOV) speciality coffee & DTC exclusives which were integrated into promotional strategies across both brick-and-mortar and digital channels, boosted with Blotout