Grow your retainers with Blotout.
Partner with Blotout for the signal layer that gets more out of every creative you run — first-party, server-side, with consent built in.
The agencies pulling ahead own the signal layer.
Signal loss isn't a problem to wait out — it's the opening.
The agencies securing a durable edge aren't relying on the pixel anymore. They manage signal independently, control their own measurement, and turn what everyone else lost into a service their clients can't get elsewhere.
The infrastructure performance marketers build on
A first-party, server-side layer with consent compliance bundled in — the foundation your managed services run on top of.
5,000+
Brands running on Blotout
50+
Marketing & data channels
SOC 2 +
HIPAA compliant infrastructure
Minutes
From install to live signal
Server-side signal delivery
The entry point for every partnership. EdgeTag recovers the signal your clients are losing today — then everything else builds on top of it.
60-day evaluation window, first 30 days free, then decide
Recovers signal lost to ad blockers, iOS, and Safari ITP.
First-touch, last-touch, and audience insight included out of the box.
Live on Shopify in 15 minutes — no engineering lift required.
This is what most clients need fixed first — and most agencies don’t yet know how much signal they’re missing until they look.
EdgeTag is where you start.
Here's where agencies take it.
Once the signal layer is live, four managed service lines open up — each one a retainer your clients can't easily walk away from.
Measurement
Full-funnel visibility on first-party data. When you're the team that explains why Meta and Shopify disagree — and fixes it — you're not a media buyer anymore.
Consent
A misconfigured banner silently kills signal and ROAS. Blotout's first-party consent banner fixes both — and the gap is quantifiable before the sale.
See the consent product →
Retention
Server-side tracking captures more emails that ad blockers and privacy browsers would otherwise strip — feeding cleaner, more complete lists into Klaviyo flows.
For anonymous visitors, a partner integration surfaces additional contactable profiles. We help set up the sequences so paid and retention don't overlap.
Conversion Optimisation
Shopify's native cart expires after 14 days because of browser cookie limits. Blotout persists cart state beyond that window — recovering sessions otherwise lost permanently.
Evo AI is an on-site assistant built natively on the same data layer. With full visitor context from the ID graph, it supports and sells with the personalisation of a store associate who already knows the customer.
We handle onboarding, implementation, and ongoing support acrossall of these — you define the strategy
Pick your track
Three ways to partner — from zero-delivery referrals to full custom resell. Start where you are.
Let's build the partnership.
Tell us about your clients, and we'll map the model that fits. It takes a couple of minutes.
Become a partner