March 22, 2021 – Blotout joins Y Combinator Winter 2021 batch
Blotout is proud to announce its participation in the Y Combinator Winter 2021 batch, with an investment from Y Combinator (YC).
This milestone validates our vision that the future of customer data belongs to enterprises and their users—not to third-party trackers.
The Privacy Shift Reshaping Data
The digital landscape is undergoing a seismic shift. Gartner projects that 65% of the global population will be covered by privacy regulations by 2023.
At the same time, half the world’s users now rely on ad blockers and privacy-first browsers. But the most disruptive changes come from platform gatekeepers: Apple and Google.
-Third-party cookies are being phased out
-Attribution windows are shrinking
-Even basic third-party collection is flagged as tracking
The result? Traditional third-party data collection is no longer viable, and enterprises must take direct responsibility for the way they handle customer data.
Blotout’s First-Party, Privacy-First Solution
Blotout was built for this new era. Our first-party data infrastructure empowers companies to:
-Capture 100% of user interactions with complete transparency
-Run product analytics, marketing attribution, and ROI measurement without data loss
-Manage data governance and compliance by default
-Share insights with partners like Facebook or HubSpot based on consent only
All of this is delivered as low-code/no-code infrastructure, with automated compliance updates across platforms and jurisdictions—removing the complexity of constant change.
Why YC Matters
Joining YC accelerates our mission to make privacy-first infrastructure accessible to every enterprise. As regulators, platforms, and consumers demand accountability, Blotout provides a clear path forward:
-Move business logic from third-party scripts to first-party servers
-Respect user choice while maintaining marketing performance
-Enable enterprises to stay compliant without slowing growth
What’s Ahead
With CPRA, GDPR, Apple’s App Tracking Transparency, and new state-level privacy laws taking effect, the pressure on third-party models will only intensify.
Blotout is building the standard for server-side, first-party data management that enables compliance and preserves performance.
The Future is First-Party
Our vision is clear: the future of customer data is first-party, consented, and privacy-first. With the support of Y Combinator, Blotout is positioned to lead this transformation, giving enterprises the tools to thrive in a trust-based digital economy.
👉 Want to learn more? Request a demo and see how Blotout can help your business take control of customer data.