TL;DR: On The Funnel Show, growth marketer Robbie Jack named Blotout as the tracking tool he uses across every client. He has managed over $50M in ad spend, scaled True Coach to an 8-figure exit, and took Boosted Boards from $500K to $10M in his first year. He praised four things specifically: first-party pixels that bypass browser blocking, server-side CAPI that backfills missing events, EMQ enrichment that unlocks smart bidding, and consent-compliant routing. He has no affiliation.
"I have no association other than I just love their product and I use it every day."
That's Robbie Jack on The Funnel Show, hosted by John and Ethan Denny of ConvertFlow.
Who is Robbie Jack
Robbie Jack is a web developer turned growth marketer who scaled True Coach to an eight-figure exit.
He has also:
- Managed more than $50 million in ad spend across 50+ brands
- Took Boosted Boards from $500K to $10M in his first year
- Drove $2.4M for GORUCK in 90 days
- Grew Carner Auto from zero to $1M in six months
- Now runs a one-man AI growth agency at growtharketer.com
When someone with that track record names a tracking tool unprompted, it counts.
How Blotout came up
The mention came when Robbie was walking through how he onboards new clients.
The first thing he looks at is the P&L. The second thing is tracking. And tracking, in his words, is "messy, technical, an afterthought" for most brands.
Then he got into what he uses to fix it:
"I shifted a few years back and I mostly use Blotout now and I'm really really happy with that tool. It's very technical but also very effective."
What he liked specifically
What Robbie called out lines up exactly with how we built EdgeTag.
First-party pixels
Most tracking scripts get blocked by Safari, ad blockers, and iOS restrictions because they run as third-party JavaScript in the browser.
EdgeTag deploys the pixel from the client's own domain or subdomain. No longer a third-party script. No longer blocked. Cookies stay. Scripts fire. The data keeps flowing.
Server-side Conversions API
EdgeTag pairs the first-party pixel with server-side events sent directly to Meta, Google, TikTok, and 50+ downstream destinations.
Server-to-server means even if the browser layer fails, the conversion still gets delivered. Robbie's exact phrase:
"That backfills it because now you're sending events from your server to Meta server and that cannot be blocked."
EMQ score enrichment
Every event leaves EdgeTag with a complete identity payload. IP, location, hashed user data, UTM parameters, pixel ID, and progressively enriched profile fields as the user moves through the site.
That's what drives Meta's Event Match Quality score from a typical 5-7 up to 8-9, which unlocks smart bidding, target ROAS bidding, and conversion-value-based optimization.
Consent compliance
EdgeTag honors consent in a compliant way while still routing the maximum legal signal to every downstream destination. Nothing illegal forwarded. Nothing legal blocked.
The bigger point
Robbie closed his Blotout breakdown with:
"You can easily recuperate a meaningful percentage of your signal and that can be a huge boon to the performance in your ad accounts."
The hosts then asked about the team behind it. His answer:
"Mandar is a really cool guy. Super known web browser engineer. Just technical genius."
Takeaway
The brands quietly outperforming their category are the ones whose algorithms are training on the cleanest data. That starts with the signal layer.
Robbie has run more than $50M in ad spend and built his career on figuring out what actually moves the needle. Tracking is the part most teams treat as a setup task and then forget. He treats it as the foundation, and he uses Blotout to handle it.
That is exactly what we built EdgeTag to do.
See what more he has to say about us:
