Bid on high-intent shoppers before they reach checkout
Most setups only send a conversion signal when a purchase is completed. By then, the window to act on high-intent shoppers who built a meaningful cart but did not convert is already gone.
EdgeTag now tracks cart value every time an item is added, removed, or updated. That means your ad platforms can receive live cart-value signals throughout the shopping journey, and not just at the point of purchase.
Earlier intent signals help platforms identify and prioritize higher-value shoppers before a checkout event ever happens.
See how real-time cart tracking works
Send the revenue number that actually fits your reporting
When purchase values include taxes, shipping, and fees, attributed revenue can look inflated. That makes it harder to evaluate performance accurately or optimize toward the right ROAS goal.
You can now choose whether each connected channel receives:
- Gross Order Value: The full order amount
- Net Sales Value: Product revenue excluding taxes and shipping
This can be configured per channel, so Meta, Google Ads, Klaviyo, and others each receive the revenue number that best fits how you want to measure performance.
Cleaner revenue signals lead to more reliable attribution and reporting.
Configure revenue reporting per channel
Trybe is now available as a channel On Edgetag
Trybe, a platform for customer retention and re-engagement, is now fully supported in EdgeTag.
You can now sync events, audiences, and conversion data to Trybe in real time with a simple toggle in your channel settings.
This helps retention campaigns run on the same first-party data foundation as the rest of your acquisition and measurement stack.
Also in this release
- TikTok has been updated automatically to the new unified Purchase event — no action required.
- Shopify customer data now syncs bidirectionally with Blotout for smoother audience management.
- Misfiring Wix events and GA4 capturing sandbox traffic have both been fixed.
