New ways to activate cleaner data with EdgeTag
EdgeTag now helps growth teams move faster with direct data syncs, broader attribution access, stronger lead monitoring, and cleaner tracking across domains.
Your customer data now syncs directly into Braze and Customer.io
Braze and Customer.io are now available as native EdgeTag channels. User profiles and events - from page views and sign-ups to purchases - can now sync directly into your engagement platform in real time.
Why it matters:
Your lifecycle campaigns and triggered journeys can now run on the same first-party data your analytics uses - with fewer gaps and less reliance on browser-side tracking.
WickedReports is now easier to access
WickedReports is now available without requiring special admin access, making it easier for teams to connect EdgeTag data and start using attribution reporting.
Why it matters:
This reduces setup friction and gives more of your team direct access to attribution insights - so you can understand which channels are actually driving revenue.
Lead event monitoring now catches data drops earlier
EdgeTag’s anomaly detection now extends beyond Purchase events to cover Lead events as well. If lead tracking drops or stops unexpectedly, you’ll know before it starts impacting campaigns and reporting.
Why it matters:
For lead gen teams, data quality directly affects optimisation. Early detection helps prevent wasted spend and reporting blind spots.
Multi-domain tracking for WordPress
If you’re running multiple WordPress domains or migrating from one domain to another, EdgeTag can now unify tracking across domains into a single dataset without duplication.
Why it matters:
Domain migrations often create analytics gaps. This helps keep your funnel and conversion data intact through the transition.
Recommended next step
If you use Braze or Customer.io, connect the channel in EdgeTag and run a quick QA this week. A simple event-count comparison across EdgeTag and your ESP for the same time window is a good way to confirm clean data flow.
