TL;DR: Signing a BAA alone does not make GTM, FreshPaint, or Stape HIPAA compliant. Blotout deploys inside your own VPC, obfuscates PHI in real time using LLAMA API before any data reaches third-party platforms, and replaces browser-side pixels with compliant server-side APIs. PHI never leaves your environment and Blotout itself never sees it.
Why HIPAA Blocks Traditional Marketing Tools
Healthcare organizations face strict restrictions under HIPAA (Health Insurance Portability and Accountability Act).
Any Protected Health Information (PHI) cannot be transmitted to third-party platforms or used for remarketing.
This makes popular tools like GTM, FreshPaint, or Stape non-compliant when handling healthcare data—even if they claim HIPAA support.
Blotout takes a different approach, ensuring HIPAA compliance without sacrificing marketing and analytics performance.
Blotout’s Alternative to GTM-Based Solutions
Just signing a BAA (Business Associate Agreement) isn’t enough to make data transfers HIPAA-compliant.
Blotout enforces privacy-first workflows with:
- Auditing
- PHI obfuscation
- First-party infrastructure
Workflow & Compliance Requirements
Blotout’s HIPAA-compliant infrastructure requires a series of mandatory and preferred steps:
- Install Edge Cloud in your VPC: Deploy Cloudflare Edge with Blotout support. This makes your Edge Cloud HIPAA-BAA compliant.
- Enable real-time audit logs: Keep logs in buckets until required by legal or compliance teams.
- Build a first-party data lake: Use AWS to manage segmentation and analytics data. PII and PHI remain under your control.
- Eliminate third-party pixels: Disable browser-side pixels (Meta, Google, etc.) to prevent non-compliant code from injecting risk.
- Obfuscate PHI with AI: Blotout automatically obfuscates PHI before sending to third-party C-APIs. Clear-text PHI is retained only within HIPAA-compliant 1P containers.
- Generic content + PII as default: Genericize digital content to avoid leaking identifiers like IP or email unnecessarily.
- Respect consent and privacy defaults: Integrate with leading consent providers to ensure compliance with HIPAA, GPC, and opt-out frameworks.
Blotout’s Novel Approach: Obfuscation + LLAMA API
Unlike traditional tools that strip PII but still risk transmitting PHI, Blotout obfuscates PHI on the fly. LLAMA API detects PHI contextually and transforms data in under 1 second. This prevents any health-specific information from reaching third-party systems.
All infrastructure is deployed within your VPC—ensuring only your team has access to PHI and privileged data.
Blotout itself never has visibility into sensitive data.
HIPAA-Compliant Infrastructure Deployment
There are two key components to getting started:
- BAA Pixel Infrastructure for API Transforms
- Deploy Cloudflare-based HIPAA BAA infrastructure for API transforms.
- Cloudflare also stores audit data for legal compliance.
- BAA Analytics Infrastructure for First-Party Analytics
- Deploy HIPAA BAA infrastructure on AWS.
- Run analytics and BI securely within your environment.
HIPAA Tag Mode: How It Works
Blotout provides a HIPAA flag for every site:
- Sign up and create a site tag
- Tag it as HIPAA-compliant
- Provide credentials for channels
- Standard events (PageView, Purchase, Lead) are automatically transformed
- Custom events follow rules to ensure no PHI leaks
This ensures consistent HIPAA-compliant data handling across all marketing and analytics workflows.
How to Get Started
- Schedule a session with Blotout to review setup
- Deploy HIPAA-compliant Edge and Analytics infra
- Configure site tags with HIPAA mode enabled
Within days, your infrastructure can shift from non-compliant pixels to HIPAA-safe APIs.
Blotout transforms healthcare marketing while protecting patient privacy.
FAQs
1) Does Meta support HIPAA advertisers?
Yes, but Meta requires advertisers to avoid sending PHI via C-API. Blotout ensures compliance.
2) Can I use Google or Meta pixels with HIPAA?
No, browser-side pixels risk transmitting PHI. Blotout replaces them with compliant server-side APIs.
3) Does Blotout access my PHI?
No, all PHI stays in your VPC. Blotout only provides infrastructure and transformation logic.
4) When will this product be generally available?
Blotout’s HIPAA API & Analytics infrastructure will be in GA by end of October 2024.
