TL;DR: Blotout v0.13 adds server-side lifetime attribution cookies that survive browser privacy restrictions, a Customer 360 portal combining online and offline journeys, 90-day CAC lookback windows, and real-time campaign filtering. Retention cohorts now separate new vs. total users. Infrastructure upgraded to Airflow 2.0 with Docker and Argo CD for self-serve deployments.

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Blotout is excited to announce the release of v0.13, our biggest update of 2021.

This version empowers businesses to measure and attribute across online and offline systems, while delivering self-serve upgrades in seconds through Docker + Argo CD integration.

With v0.13, marketers, product managers, and customer success teams gain:

  • More accurate attribution
  • Deeper analytics
  • Streamlined workflows

All without code.

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Highlights from v0.12

Before diving into v0.13, here are some important updates from v0.12 that set the stage:

  • EL+T Zero Code Pipeline Support
  • Scaling Airflow to manage hundreds of data pipelines
  • Cross-Platform Attribution for campaigns
  • 1P ID Graph — build your own ID resolution via UI/UX

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Major Features in v0.13

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1. HttpOnly Server-Side Cookie for Lifetime Attribution

Browser privacy changes are disrupting traditional analytics.
Blotout’s server-side 1P cookies enable businesses to catalog users securely and track attribution over a lifetime, not just within restrictive attribution windows.

Marketers can finally measure CAC, LTV, and long-term campaign impact without losing data to browser resets.

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2. Enhanced Reporting with Key Chart Breakdowns

Reporting is now richer and more flexible. Every chart can be broken down by:

  • Campaign
  • Referrer
  • Country
  • Browser
  • OS
  • Platform

This enables quick reporting views for growth teams and executives, helping them optimize spend with clarity.

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3. Campaign Filter Support for Marketers

Marketers can now filter charts by campaign and time period in real time—making it easy to track:

  • Traffic
  • Leads
  • Conversions
  • Support tickets

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4. Online/Offline Segment Filtering

Blotout’s built-in CDP enables CRM + offline data unification.

With v0.13, users can apply these segments across:

  • Metrics
  • Funnels
  • Retention cohorts

Identify patterns and causality instantly.

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5. Customer 360 Portal

For the first time, Blotout introduces a cross-platform Customer 360 view.

Product and success teams can now:

  • Look up a customer’s journey
  • Identify pain points
  • Evaluate lifetime value

Powered by the ID graph and lifetime cookies.

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6. Web & App Reporting Widgets

To replace gaps in GA or Matomo, Blotout adds prebuilt widgets integrated with Apache Superset dashboards.

Teams can instantly view:

  • Visitor trends
  • Remarketing potential
  • High-traffic pages

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7. CAC and Campaign Performance Reporting

With growing data loss from FB, Google, and privacy updates, marketers often miss true CAC attribution.

v0.13 introduces 90-day attribution and lookback windows, enabling accurate CAC measurement and campaign ROI tracking.

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8. Retention Chart Upgrades

Blotout now distinguishes between new vs. total users in retention cohorts—helping growth teams see if they’re truly improving customer quality and retention.

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9. Infrastructure Upgrades
  • Airflow 2.0: Scale to 100+ pipelines per deployment
  • Docker + Argo CD: Instant self-serve infrastructure upgrades

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What’s Next in v0.14?

Looking ahead, Blotout v0.14 will focus on:

  • Self-Serve Deployment via Terraform
  • Reduced EL+T Pipeline Friction with GA & Segment support
  • Upgrades to Airbyte and Apache Superset

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Conclusion

Blotout v0.13 is a game-changer for marketers, data teams, and customer success leaders.

By enabling:

  • Lifetime attribution
  • Unified customer views
  • Advanced CAC reporting
  • Real-time segmentation

Blotout is redefining how companies measure marketing ROI in a privacy-first world.

Ready to transform your analytics and attribution?

Book a Demo →

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FAQs

1) How does Blotout v0.13 solve cookie tracking issues?

Blotout uses HttpOnly server-side cookies tied to your domain, enabling secure, long-term attribution unaffected by Apple, Firefox, or privacy browser restrictions.

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2) Can I analyze offline and CRM data in Blotout?

Yes. With segment filtering, you can combine offline, CRM, and online data to analyze customer journeys holistically.

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3) What is the Customer 360 Portal?

It’s a cross-departmental view of each customer’s journey, combining online and offline interactions into one profile for support, product, and marketing teams.

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4) How does v0.13 improve CAC measurement?

With 90-day attribution and lookback windows, Blotout provides more accurate CAC reporting than traditional platforms that lose data due to privacy restrictions.

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5) What infrastructure upgrades should I expect?

Blotout upgraded to Airflow 2.0, Argo CD, and Docker for faster, scalable deployments and will soon add Terraform self-serve capabilities.