The Goal
Enable a supplement brand to scale profitably by clearly distinguishing new vs. returning customers, restoring cross-channel attribution visibility, and unlocking Meta Ads scalability through accurate, near-complete conversion capture
The Solution
Burton Campbell, Paid Media Freelancer and member of the Digital Scale Skool Community, implemented EdgeTag for his client. EdgeTag infrastructure captured most of the conversions using NC/RC optimizations, ensuring delivery of accurate signals back to Google and Meta platforms in real time.
The game-changer: Implementing Edgetag alongside the advanced Andromeda campaign structure on Meta—months ahead of the competition.
The Results
Google Ads (Jan-Oct 2025 vs. 2024):
- New Customers: +65% (2,857 vs. 1,725)
- Total Orders: +40% (3,430 vs. 2,450)
Meta Ads (July-Oct 2025):
- Finally achieved profitable scale
- Customers: +31%
- Orders: +34%
Why Blotout Won
Where traditional CDPs and basic server-side tracking failed, Blotout delivered:
- Signal Recovery: Near complete conversion capture vs. lower conversion capture
- Identity Resolution: Accurate new vs. returning customer data
- Real-Time Processing: Instant signal feedback to ad platforms
The result? A supplement brand transformed from stagnation to explosive, profitable growth.
Ready to unlock 30-65% new customer growth?
Book a Demo with Blotout and discover how Burton Campbell and the Digital Scale community are revolutionizing performance marketing with superior tracking infrastructure.
