See how incorrect consent costs your millions of dollars in growth
Consent impacts signals -> Signals impact reach -> Reach impacts CAC -> CAC impacts Growth (and ROAS)
ConsentIQ by Blotout creates observability for your consent signals so you can fix your growth. Built for Shopify.
While you're managing compliance, you're losing 40-60% of your remarketing audiences. Your conversion tracking accuracy drops 25-35%. Your ROAS calculations degrade. And you have no visibility into what's happening.
The four questions that could save your ROAS
If you can't answer these questions, you're flying blind with your paid media spend
Do you know how many users are tracked or not tracked via Shopify Privacy API?
The Reality: Your Shopify Privacy API is making consent decisions every second, but you have no visibility into who's being tracked and who isn't. This invisible segmentation means your audiences are smaller than you think, and your attribution is incomplete.
Do you know how many users are opting out and where?
The Reality: Opt-out rates vary dramatically by region, device, and traffic source. EU users might reject at 60% while US users reject at 15%. Mobile might perform differently than desktop. But without visibility, you're optimizing campaigns on incomplete data.
Do you know how many users are on GPC browsers but you are tracking them (compliance issue)?
The Reality: Global Privacy Control (GPC) signals are being sent by browsers like Firefox, Brave, and DuckDuckGo. If you're tracking these users against their expressed preference, you're not just losing trust—you're risking compliance violations and potential fines.
Are you sure your consent settings are not hurting your growth?
The Reality: Every consent configuration choice has a revenue impact. Aggressive consent flows might ensure compliance but destroy ROAS. Lenient flows might track more but create legal risk. Most merchants have no idea where they stand on this spectrum.
Built by Blotout
Privacy-focused data infrastructure trusted by more than 5000+ brands that need compliance without compromise.
