TL;DR: Blotout ConsentIQ analyzes and observes visitors who opted in versus opted out using Blotout Core ID graph to create audit assurance for your Consent implementation. Signal loss to channels like Meta significantly impacts and stunts growth. Blotout ConsentIQ provides an independent review of your Consent setup and delivers guidance for a model setup to balance Signal Loss and Compliance. Get alerted if a change is causing Signal loss challenges or Compliance challenges alike. Solving the Privacy-Performance paradox.
- Observe Consent Behavior globally
- Signal loss tracked against Consent settings
- Compliance challenges due to incorrect Consent setup
The Problem Every Performance Marketer Knows But Can't See
If you're running paid media for an e-commerce brand in 2025, you already know something is broken.
Your ROAS is lower than it should be. Your remarketing audiences are shrinking. Your attribution feels inconsistent. And every time you try to scale, the numbers don't add up the way they used to.
But here's what no one is telling you: compliance isn't the same as visibility.
The Invisible Revenue Leak
Right now, 40-60% of your website visitors are rejecting consent. That's not news. You can see that in your CMP dashboard.
What you can't see is what happens next:
- How many conversion events are you missing because of consent rejection?
- Which markets or device types are hit hardest by signal loss?
- How is consent rejection degrading your Meta Pixel match rates?
- What's the actual dollar amount you're losing to incomplete attribution?
- How much is consent-driven signal loss inflating your CAC?
Until now, these questions were unanswerable.
Most brands operate in the dark, making budget decisions based on incomplete data. They sense their ROAS is suppressed, but they can't trace it back to consent mechanics. Attribution breaks, audiences shrink, and growth stalls because consent-driven signal loss is completely invisible.
Introducing Blotout ConsentIQ: Independent Audit Intelligence for Media Performance
Today, we're launching Blotout ConsentIQ, the first platform that quantifies exactly what consent is costing your media ROI.
What we do is measure the revenue impact.
Blotout ConsentIQ exposes the complete cascade from consent rejection to budget waste, quantifying the exact revenue impact at every stage. You'll finally see where signals disappear (by market, device, browser, and timeframe), understand how attribution distortion affects your ROAS calculations, and receive prioritized, actionable insights ranked by financial impact.
How Blotout ConsentIQ Works
Blotout ConsentIQ uses the Blotout Core ID graph to track user behavior across consent states, providing audit assurance for your Consent implementation. By observing visitors who opted in versus opted out, Blotout ConsentIQ creates an independent review of your consent setup's impact on media performance.
The platform monitors:
Consent Rejection → Reduced Signal Quality → Shrinking Remarketing Audiences → Degraded Attribution Accuracy → Distorted ROAS Calculations → Bad Budget Decisions
Here's what Blotout ConsentIQ measures at each stage:
1. Consent Rejection Impact
- Consent acceptance and rejection rates by geography, device, browser
- Correlation between consent settings and event firing success
- First-party versus third-party tracking signal quality comparison
2. Signal Quality Degradation
- Conversion event drop-off rates by consent status
- Match rate degradation for Meta Pixel, Google Analytics, TikTok Pixel
- Server-side versus client-side tracking effectiveness gaps
3. Remarketing Audience Shrinkage
- Audience size impact: how much smaller are your remarketing pools?
- Audience quality degradation: what percentage of high-intent users are you losing?
- CPM inflation due to reduced targeting precision
4. Attribution Accuracy Breakdown
- Attribution window gaps caused by missing touchpoints
- Multi-touch attribution distortion across channels
- ROAS calculation errors from incomplete conversion tracking
5. Budget Waste Quantification
- Dollar amount of ad spend directed at users you can't track
- Wasted remarketing spend on users who've rejected consent
- Opportunity cost of underinvesting in channels with better signal quality
Every insight is prioritized by revenue impact, so you fix what matters most first.
Why We Built Blotout ConsentIQ
At Blotout, we've spent years building privacy-first data infrastructure for performance marketers. We power server-side tracking for 5,000+ brands, and we kept hearing the same question:
"How much is consent actually costing us?"
The truth is, most brands know consent is a problem. They just can't quantify it. And without measurement, there's no way to prioritize fixes, justify engineering resources, or even know if your consent strategy is working.
We realized the market needed something fundamentally different from compliance tools. Not another CMP. Not another analytics platform. Instead, independent audit intelligence specifically for consent-driven signal loss and media performance.
That's why we built Blotout ConsentIQ.
What Makes Blotout ConsentIQ Different
Independent Audit Assurance
Blotout ConsentIQ provides an independent review of your Consent setup using the Blotout Core ID graph. We don't just tell you what's broken; we show you the exact revenue impact and provide guidance for model setups that balance Signal Loss and Compliance.
Traditional CMPs answer: "Are we compliant?"
Blotout ConsentIQ answers: "How is your consent setup impacting media performance, and what's the optimal configuration?"
Real-Time Alerting
Get alerted immediately if a change is causing Signal loss challenges or Compliance challenges. Blotout ConsentIQ monitors your consent implementation continuously and notifies you when:
- A tracking change degrades signal quality
- A consent configuration update impacts conversion tracking
- Compliance settings inadvertently block critical events
- Signal loss crosses threshold levels that impact ROAS
Global Consent Behavior Observation
Observe Consent behavior globally across all markets, devices, and browsers. Blotout ConsentIQ tracks Signal loss against Consent settings to identify:
- Regional compliance issues affecting performance
- Device-specific signal degradation patterns
- Browser-based tracking limitations
- Market-by-market optimization opportunities
Solving the Privacy-Performance Paradox
Blotout ConsentIQ helps you navigate the tension between privacy compliance and marketing performance. By providing guidance for model setups that balance both, you can maintain compliance while minimizing signal loss and maximizing media ROI.
Purpose-Built for Shopify
One-click installation, automatic detection of tracking systems, instant visibility. Zero changes to your existing setup or tag manager. Blotout ConsentIQ works with your current stack: Meta, Google, TikTok, Klaviyo, whatever you're running.
Actionable, Not Just Informational
Every insight is prioritized by revenue impact. No vanity metrics, no overwhelming dashboards. Just clear, ranked recommendations on what to fix first.
What You Can Expect
Based on our beta testing with DTC brands:
- Merchants with mature first-party data strategies achieve 37% better ROAS than those without proper signal recovery mechanisms
- Advanced Consent Mode implementation can recover 70%+ of lost ad-click-to-conversion journeys
- Brands that prioritize fixes by revenue impact see 2-3x faster ROAS improvement compared to random experimentation
Blotout ConsentIQ shows you exactly where those opportunities are hiding in your data.
Who Should Use Blotout ConsentIQ?
Blotout ConsentIQ is purpose-built for:
E-commerce Brands on Shopify
If you're spending $50K+ per month on Meta, Google, or TikTok ads and operating in privacy-regulated markets (EU, California, etc.), Blotout ConsentIQ will likely uncover five to six figures in annual revenue recovery opportunities.
Performance Marketing Agencies
Show clients exactly where their money is going and where it's being wasted. Blotout ConsentIQ turns "your ROAS is down" into "here are the three highest-impact fixes, ranked by revenue recovery potential."
Growth Teams Prioritizing First-Party Data
If you're already investing in server-side tracking, Shopify Pixel, or Consent Mode v2, Blotout ConsentIQ validates whether it's working and shows you what to optimize next.
Getting Started
Blotout ConsentIQ is available now exclusively for Shopify merchants.
Installation is simple:
- Install from Shopify App Store (one-click)
- Blotout ConsentIQ auto-detects your tracking setup (Meta Pixel, Google Analytics, TikTok, etc.)
- Start seeing insights within 24 hours as data begins flowing
No code changes. No disruption to your current setup. No tag manager modifications required.
The Bottom Line
Consent isn't going away. Cookie deprecation isn't going away. Privacy regulations aren't going away.
The brands that win in this new landscape aren't the ones hoping compliance tools solve everything. They're the ones who measure, quantify, and optimize around consent-driven signal loss.
That's exactly what Blotout ConsentIQ enables.
If you're spending money on paid media and operating in privacy-regulated markets, you're already losing revenue to consent rejection. The only question is: how much?
Stop guessing. Start measuring.
Install Blotout ConsentIQ on Shopify Today
Ready to quantify what consent rejection is costing your ROAS?
👉 Install now on Shopify (one-click installation, free for qualifying stores)
