Why HIPAA Blocks Traditional Marketing Tools
Healthcare organizations face strict restrictions under HIPAA (Health Insurance Portability and Accountability Act).
Any Protected Health Information (PHI) cannot be transmitted to third-party platforms or used for remarketing.
This makes popular tools like GTM, FreshPaint, or Stape non-compliant when handling healthcare data—even if they claim HIPAA support.
Blotout takes a different approach—ensuring HIPAA compliance without sacrificing marketing and analytics performance.
Blotout’s Alternative to GTM-Based Solutions
Just signing a BAA (Business Associate Agreement) isn’t enough to make data transfers HIPAA-compliant.
Blotout enforces privacy-first workflows with:
- Auditing
- PHI obfuscation
- First-party infrastructure
Workflow & Compliance Requirements
Blotout’s HIPAA-compliant infrastructure requires a series of mandatory and preferred steps:
- Install Edge Cloud in your VPC — Deploy Cloudflare Edge with Blotout support. This makes your Edge Cloud HIPAA-BAA compliant.
- Enable real-time audit logs — Keep logs in buckets until required by legal or compliance teams.
- Build a first-party data lake — Use AWS to manage segmentation and analytics data. PII and PHI remain under your control.
- Eliminate third-party pixels — Disable browser-side pixels (Meta, Google, etc.) to prevent non-compliant code from injecting risk.
- Obfuscate PHI with AI — Blotout automatically obfuscates PHI before sending to third-party C-APIs. Clear-text PHI is retained only within HIPAA-compliant 1P containers.
- Generic content + PII as default — Genericize digital content to avoid leaking identifiers like IP or email unnecessarily.
- Respect consent and privacy defaults — Integrate with leading consent providers to ensure compliance with HIPAA, GPC, and opt-out frameworks.
Blotout’s Novel Approach: Obfuscation + LLAMA API
Unlike traditional tools that strip PII but still risk transmitting PHI, Blotout obfuscates PHI on the fly.
LLAMA API detects PHI contextually and transforms data in under 1 second.
This prevents any health-specific information from reaching third-party systems.
All infrastructure is deployed within your VPC—ensuring only your team has access to PHI and privileged data.
Blotout itself never has visibility into sensitive data.
HIPAA-Compliant Infrastructure Deployment
There are two key components to getting started:
- BAA Pixel Infrastructure for API Transforms
- Deploy Cloudflare-based HIPAA BAA infrastructure for API transforms.
- Cloudflare also stores audit data for legal compliance.
- BAA Analytics Infrastructure for First-Party Analytics
- Deploy HIPAA BAA infrastructure on AWS.
- Run analytics and BI securely within your environment.
HIPAA Tag Mode: How It Works
Blotout provides a HIPAA flag for every site:
- Sign up and create a site tag
- Tag it as HIPAA-compliant
- Provide credentials for channels
- Standard events (PageView, Purchase, Lead) are automatically transformed
- Custom events follow rules to ensure no PHI leaks
This ensures consistent HIPAA-compliant data handling across all marketing and analytics workflows.
How to Get Started
- Schedule a session with Blotout to review setup
- Deploy HIPAA-compliant Edge and Analytics infra
- Configure site tags with HIPAA mode enabled
Within days, your infrastructure can shift from non-compliant pixels to HIPAA-safe APIs.
Schedule a demo today to see how Blotout transforms healthcare marketing while protecting patient privacy.
FAQs
Q1: Does Meta support HIPAA advertisers?
A1: Yes, but Meta requires advertisers to avoid sending PHI via C-API. Blotout ensures compliance.
Q2: Can I use Google or Meta pixels with HIPAA?
A2: No — browser-side pixels risk transmitting PHI. Blotout replaces them with compliant server-side APIs.
Q3: Does Blotout access my PHI?
A3: No — all PHI stays in your VPC. Blotout only provides infrastructure and transformation logic.
Q4: When will this product be generally available?
A4: Blotout’s HIPAA API & Analytics infrastructure will be in GA by end of October 2024.
