D2C companies are evolving. They’re going global with eCommerce, but also local with retail expansion. To keep up, marketing infrastructure needs to handle multi-region campaigns, offline attribution, and unified reporting.
That’s why we’re excited to announce Geo-Pixel—a new Blotout EdgeTag capability with three powerful features:
- GEO-Based Pixels – Split audiences by region for local team control
- Offline C-API Purchases – Attribute offline sales automatically with no-code pipelines
- Currency Conversion – Standardize reporting across currencies
Why Geo-Pixel? The New Reality for D2C Brands
- Going Global: Brands need to scale across multiple regions.
- Going Local: Regional teams need their own channels and insights.
- Going Offline: Retail stores are becoming core revenue drivers.
Geo-Pixel bridges these realities with a flexible, server-side infrastructure powered by Edge-hosted smart placement via Cloudflare.
Feature 1 – GEO-Based Pixels
With Geo-Pixel, you can split your site traffic by region and allocate it to local marketing accounts.
This means:
- Local teams control their own audiences
- Regional attribution remains accurate
- Consumers’ data stays within their geography for compliance + speed
Setup Steps:
- Create a new Meta channel
- Select region (country, continent, or combination)
- Configure destination settings
- Done ✔️
Feature 2 – Offline C-API Purchases
Offline attribution is a huge gap for retail-heavy D2C brands. With Geo-Pixel, Shopify customers can now automatically attribute offline sales.
We use an Airflow-managed pipeline to process POS data—no dev work required.
Setup Steps:
- Open configuration tool
- Select CRM
- Choose which stores are online vs. offline
- Done ✔️
Now, offline purchases flow seamlessly into your attribution models.
Feature 3 – Currency Conversion
Global brands struggle with multi-currency reporting. Geo-Pixel solves this with real-time or static currency conversion, ensuring unified financial views.
Setup Steps:
- Schedule a meeting with your Account Manager
- Confirm your desired currency transform
- AM updates configuration
- Done ✔️
This way, marketing ROI is reported consistently across all regions.
How It Works: Fast Setup in EdgeTag
Because Blotout EdgeTag runs server-side at the edge:
- Data is isolated by region automatically
- Configuration is no-code, handled in the dashboard
- Teams can move from setup to live use in minutes
FAQs: Geo-Pixel for D2C Marketing
Q1: Can I use different ad accounts per region?
Yes. Each pixel can be split and mapped to a local team’s marketing accounts.
Q2: How does offline attribution work with non-Shopify stores?
Currently, we support Shopify POS. Additional platforms are on the roadmap.
Q3: Is currency conversion per event or per report?
You can choose—either dynamic (per event) or static (all reporting in one currency).
Conclusion: Scaling Global D2C with Local Precision
With Geo-Pixel, Blotout EdgeTag gives D2C brands the tools to:
- Localize marketing across regions
- Attribute offline sales with no extra engineering
- Normalize reporting across currencies
As brands continue to go global + local, Geo-Pixel makes scaling easier, faster, and smarter.
👉 Ready to set up your first Geo-Pixel? Reach out to your Blotout account team today.
