With Black Friday/Cyber Monday (BFCM) fast approaching, we want to reassure you that the Blotout team is fully prepared for the expected surge in traffic. We’ve taken every proactive step to ensure your EdgeTag infrastructure remains robust, stable, and ready for peak demand.

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EdgeTag Infrastructure: Ready for Peak Scale

Your platform is built for volume. No action is required from you to prepare your EdgeTag setup for BFCM.

  • Auto-Scaling Guarantee: EdgeTag automatically scales on Cloudflare’s global network with 10× capacity across workers, KV, and DB — with the Cloudflare team on standby within an hour if needed.
  • Peak Performance: Even with a 10× traffic spike on Black Friday, EdgeTag will deliver the same fast response times as a normal day. Just a heads-up — some third-party APIs (TikTok, Snap, Pinterest, Attentive) may still return 400/500 errors due to their own load, as we’ve seen in past years.

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How We Are Supporting Your Peak Traffic

Our engineering and support teams are dedicating all capacity to ensuring platform stability and rapid response.

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BFCM Operational Table

Action Key Date Details
Code Freeze November 14th to Dec
to Dec 2nd 		Our platform will be locked and stable. We are halting all production changes and new feature development to dedicate our engineering team to monitoring and support.
Proactive
Monitoring 		Starting
November 17th 		Dedicated teams will be monitoring real-time dashboards 24/7, tracking event delivery across the platform and focusing on high-volume customers.
Platform
Coordination 		Ongoing We are working closely with major marketing platforms (Meta, Google, TikTok, Snapchat) on BFCM traffic patterns and have established direct escalation channels for any platform-side issues.

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Critical Merchant Action Items: Secure Your Tracking

To maximize conversion attribution during peak sales, we strongly advise a freeze on all tracking-related changes.

  • Freeze All Changes: Lock down everything related to tracking—EdgeTag configuration, store changes that impact tracking, and new platform integrations.
    • Crucial Note: Any changes during BFCM may break attribution and cause lost revenue data.
  • Thoroughly Test Your Funnel: If you recently updated your site or tracking setup, test your full conversion funnel NOW (browser-side + server-side).

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Support During the Peak Window

We are prioritizing platform stability and critical issues throughout the BFCM window.

  • Support Service Freeze (Starting Nov 17): Our support team will NOT accept:
    • New site onboarding
    • New channel addition
    • Significant tracking setup changes
  • Reporting Issues: If you encounter tracking issues, contact us immediately:
    • Your designated Account / Customer Support contact
    • Community Slack channel
  • Escalation Path: If responses are delayed, escalate to:
    • Email: bfcmsupport2025@blotout.io