The clock is ticking for marketers: Meta’s 2025 data-sharing restrictions are changing how advertisers collect, manage, and optimize signals.
Designed to limit sharing of sensitive or regulated information, these rules especially impact industries such as healthcare and finance that already navigate HIPAA, GDPR, or regional laws like the Washington My Health My Data Act (MHMDA).
Why this matters
Meta’s updated framework restricts key mid- and lower-funnel events (for example Add to Cart or Purchase), categorizes sites and apps by data sensitivity, and tightens downstream targeting, delivery, and measurement.
For regulated organizations, these changes add another compliance layer but—crucially—don’t mean marketers must sacrifice performance.
Keep sensitive data secure and compliant
Blotout is purpose-built for regulated environments. Its first-party infrastructure lets organizations own and control data so Protected Health Information (PHI) and Personally Identifiable Information (PII) never leave the customer’s environment.
With edge-cloud, on-site processing and obfuscation occur in real time—keeping sensitive fields out of Meta and other third-party platforms.
Recover signals lost to restrictions
When certain event signals are restricted, Blotout enables compliant alternatives.
- First-party signal capture collects audience data directly and legally, bypassing browser-level tracking limits.
- Where appropriate, advertisers can also shift optimization to unrestricted events—like Landing Page Views, App Installs, or Search—while still measuring attributable outcomes.
Enable privacy-first performance analytics
Blotout helps close the performance gap with privacy-preserving analytics:
- Lifetime IDs map customer journeys across touchpoints without exposing raw sensitive data.
- Aggregated anonymized datasets power audience targeting and optimization—preserving utility while meeting legal requirements.
Build trust through transparency
Consent-driven marketing is at the core of Blotout’s approach. The platform integrates with consent management systems and produces real-time audit logs to show exactly how data flows—useful for regulators and internal compliance teams.
Why Blotout works for restricted environments
More than compliance tooling, Blotout is an operational platform for marketers:
- It reduces risk by protecting sensitive data at every stage.
- It helps optimize campaigns even with restricted event categories.
- It future-proofs your strategy as privacy laws and platform policies evolve.
Turn challenges into opportunities
Meta’s 2025 rules are a call to modernize data strategy—not a signal to accept diminished performance.
With Blotout, regulated businesses can adapt, recover lost signals, and maintain campaign effectiveness—while staying fully compliant.
FAQs
Q1: Will Blotout send PHI to Meta?
A1: No — Blotout’s architecture keeps PHI onsite and obfuscated so sensitive data never leaves your environment.
Q2: Can I still measure conversions if Add-to-Cart and Purchase are restricted?
A2: Yes — Blotout supports first-party signal capture and helps you optimize around unrestricted events (Landing Page Views, App Installs, Search) to measure performance.
Q3: How does Blotout help with consent management?
A3: Blotout integrates with consent systems and logs data flows in real time, ensuring collection aligns with user permissions and audit needs.