Blotout has officially launched a serverless Conversion API (CAPI) solution for Facebook.
Blotout improves Facebook event scores by up to 50% and delivers an average 30% ROI lift on Facebook ad spend—validated by live customer implementations.
Unlike Shopify’s default server CAPI or other providers, Blotout automates advanced matching at the network edge, ensuring better event coverage, compliance, and unmatched performance.
Why Blotout Outperforms Existing Facebook CAPI Implementations
- Better scores — +40–50% event score improvement
- Higher ROI — ~30% ROI lift on Facebook spend
- Shopify upgrade — +25% better advanced matching scores vs. Shopify’s built-in CAPI
- Cross-channel lift — Returning user lift of 400–1,000% in weeks
Case Study 1: Shopify Merchant
Profile — Shopify store with 500–1,000 sales/day, $50 AOV
Setup — Shopify client pixel + default server CAPI
After EdgeTag —
- +25% lift in Facebook advanced matching scores
- +1,000% cross-channel returning user lift
Result — Instant 25% ROI improvement
Case Study 2: Retail Commerce Brand
Profile — National adventure retail brand
Setup — Browser pixel only, no CAPI
After EdgeTag —
- +30% lift in event scores
- +1,700% advanced matching score improvement
- +400% cross-channel user lift
Result — ROI surge within 2–3 weeks
Benefits of Using Blotout
- 5-minute setup — simpler than any other CAPI
- Lifetime-ID via WASM — persistent Facebook ID for attribution
- Low cost — no need for complex CAPI Gateway setup
- Platform independent — works across Meta, Google, TikTok, and more
- Real-time delivery — <5 ms pixel delivery
- Consent mode built-in — GDPR & Privacy Shield compliant
- Lossless data — never blocked on 1P signals
- Continuous updates — EdgeTag evolves with Facebook API changes
Why Compliance Matters
Blotout is built for global compliance:
- Zoned in Europe, Privacy Shield ready
- GDPR compliant — no processing for non-consented users
- Fully privacy-first by design
Getting Started with Blotout
- Visit blotout.io
- Self-serve deployment in minutes using a JavaScript tag
- For enterprises (>10M events/day), contact edgetag@blotout.io
Sign up today and start seeing 25–30% ROI lift on Facebook spend.
FAQs
Q1: How does Blotout compare to Shopify’s server CAPI?
A1: EdgeTag delivers ~25% higher advanced matching scores and greater ROI improvements.
Q2: Is setup complicated?
A2: No — most advertisers complete setup in ~5 minutes.
Q3: Is Blotout compliant with GDPR?
A3: Yes — consent mode and European zoning ensure compliance.
Q4: Does Blotout work for offline commerce?
A4: Yes — Blotout supports both online and offline event mapping.
Q5: Can I use Blotout beyond Facebook?
A5: Yes — Blotout is being extended to Google, TikTok, and other major channels.