Black Friday runs on the signal you send today.
Signal you lose today is revenue you lose in November. EdgeTag and Consent make your signal complete, trusted, and yours, with no engineering on your side.
Book the free audit
We run it on your public storefront (no access needed)
Your report shows every gap: what fires, what never arrives, what to fix first
Leaks found? We fix them for you, with no engineering on your side.
🔒 SOC2 + HIPAA
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🏗️ Single-Tenant
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🚀 Live in Days
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🔐 No PII Required
Across our store audits
GMV of store orders audited
40% of signals lost to incorrect consent setups.
A Health & Wellness DTC brand achieved
better event match quality
10–20% lower CAC.
Your CAC didn’t rise because your creative got worse.
Rising CAC looks like creative fatigue or a saturated audience. Often it’s neither. A customer buys at 9 pm through Safari. The purchase never reaches Meta, so the algorithm files that ad as a loser and moves budget away from what actually works.
Multiply that across iOS devices, ad blockers and consent choices: your ads are graded on a fraction of your sales, and you’re paying full price for the grade.
The question isn’t whether CAPI is live.
In a perfect world, every sale reaches every platform as one recognizable customer, and the algorithm optimizes on truth. Safari, blocked, iOS, repeat purchase: nothing missing. That’s the bar for any setup. Not “is CAPI live?”, but “is anything missing, and does it know who’s who?”
What complete looks like
Nothing missing
Every consented sale reaches all platforms you choose, server-side. That includes the sales iOS and ad blockers hide from the pixel.
More from the same budget
Algorithms optimizing on what actually converts means less wasted spend. Performance scales from the same budget. Feed your algorithms truth from August, and they run Black Friday on months of it.
Whole customers
One persistent identity ties visits, devices and repeat purchases into whole customers, not session fragments. Every event carries the identifiers platforms match on, so more of what you send counts. That is match quality, and it rises with the signal.
Consent that adds signal instead of costing it.
Every event you send is one you're allowed to send. The signal your consented users generate reaches your platforms server-side, and campaigns keep optimizing while client-side pixels go dark.
Because delivery and consent run as one system, nothing is lost in a hand-off between tools. A compliance question is answered from the log, not from hope. A no stays a no, and a yes loses nothing.Rising CAC looks like creative fatigue or a saturated audience. Often it’s neither. A customer buys at 9 pm through Safari. The purchase never reaches Meta, so the algorithm files that ad as a loser and moves budget away from what actually works.
Signal
“We ran their audit two weeks before the season and saw [n]% of our purchases never reaching the platforms. By the first week of the sale, everything our customers said yes to was arriving.”
Orchestration works
“A customer says no, and it holds everywhere. A customer says yes, and the platforms have it moments later. We stopped babysitting the handoff between banner and tracking.”
Trust & service
“When Shopify changed checkout, our tracking was rebuilt before we even noticed something had changed.”
The system behind it
Run both edgetag & consent as one system, and the choice and the delivery become the same thing: a No holds, a Yes arrives, nothing is lost in between.
EdgeTag
EdgeTag is the first-party signal layer for server-side tracking: every consented event, on one persistent identity, delivered from your dedicated edge to the platforms you choose.
Consent
Blotout Consent is the consent management platform for paid-social DTC brands: the banner asks, the system enforces, the log proves it.
Send all of it: every consented sale, every platform you choose, one identity.
Run the Signal Audit: a report of what fires and what never arrives on your store. Check it against your own Events Manager before you commit to anything.
🔒 SOC2 + HIPAA
|
🏗️ Single-Tenant
|
🚀 Live in Days
|
🔐 No PII Required