Edgetag runs on your first-party domain with edge compute tracking, lifetime identity resolution, and zero-code setup — so every conversion signal reaches your ad platforms.
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Segment runs on third-party domains that ad blockers strip out — losing 30–40% of your conversion data. Edgetag runs on your own domain, invisible to blockers. Every event reaches Meta, Google, TikTok, and Klaviyo.
Segment requires custom engineering for every source, destination, and schema. Edgetag has native apps for Shopify, WooCommerce, BigCommerce, Magento, and more — one-click install, no engineering tickets.
Segment locks identity resolution behind an expensive CDP tier upgrade. Edgetag includes a lifetime identity graph at base price — stitching anonymous sessions, reconciling Shopify & Klaviyo profiles across devices.
A focused look at the capabilities that matter most to growth teams.
| Capability | Edgetag | Segment |
|---|---|---|
| First-party domain tracking | ✓ Your domain | ✗ Third-party (blocked) |
| Tag size / site speed impact | 4 KB | ~30 KB |
| Identity resolution | ✓ Included | CDP tier only ($$) |
| BOT traffic filtering | ✓ Automatic | ✗ |
| Zero-code ecommerce install | ✓ All major platforms | ✗ Requires engineering |
| API latency SLA | 50 ms (edge) | ~500 ms (cloud) |
| Data sovereignty | ✓ Processed within 100 mi | ✗ Centralized US infra |
| Click attribution | ✓ Unlimited | ✗ |
| Pricing model | Predictable, event-based | Per-user MTU (scales wildly) |
| Single-tenant / secure | ✓ Your data is yours | Multi-tenant |
What growth teams typically see within 30 days of going live with Edgetag.
More conversion signals recovered from ad-blocked sessions
Average time to go live — no engineering sprints
Edge API latency vs ~500 ms on Segment's cloud
Run Edgetag alongside Segment during transition. Remove Segment when you're ready.
Point a subdomain to Edgetag. 2 minutes.
One script tag or Shopify app.
Toggle on Meta, Google, TikTok, Klaviyo.
Events flow server-side. Done.
See how Edgetag recovers your missing signals and simplifies your tracking stack.
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