Edgetag runs on your first-party domain with a 4KB tag, lifetime identity resolution, and zero-code setup — while Rudderstack's 25KB SDK gets blocked and expires IDs in 7 days.
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Rudderstack runs on third-party domains that ad blockers strip out — losing 30–40% of your conversion data. Edgetag runs on your own domain, invisible to blockers. Every event reaches Meta, Google, TikTok, and Klaviyo.
Rudderstack has no app-mode install for any platform. Edgetag has native apps for Shopify, WooCommerce, BigCommerce, Magento, and more — one-click install, no engineering tickets.
Rudderstack's ID graph expires after just 7 days with no persistent data layer. Edgetag includes a lifetime identity graph at base price — stitching anonymous sessions, reconciling Shopify & Klaviyo profiles across devices.
A focused look at the capabilities that matter most to growth teams.
| Capability | Edgetag | Rudderstack |
|---|---|---|
| First-party domain tracking | ✓ Your domain | ✗ Blocked unless proxied |
| Tag size / site speed impact | 4 KB | ~25 KB (progressive downloads) |
| Identity resolution | ✓ Lifetime | 7-day expiry |
| BOT traffic filtering | ✓ Automatic | ✗ |
| Zero-code ecommerce install | ✓ All major platforms | ✗ No app-mode install |
| API latency SLA | 50 ms (edge) | ~2,000 ms (AWS) |
| Data sovereignty | ✓ Processed within 100 mi | ✗ Centralized AWS |
| Click attribution | ✓ Unlimited | 7-day only |
| Pricing model | Predictable, event-based | MTU-based (scales wildly) |
| Single-tenant / secure | ✓ Your data is yours | Multi-tenant |
What growth teams typically see within 30 days of going live with Edgetag.
More conversion signals recovered from ad-blocked sessions
Average time to go live — no engineering sprints
Edge API latency vs ~2,000 ms on Rudderstack's AWS
Run Edgetag alongside Rudderstack during transition. Remove Rudderstack when you're ready.
Point a subdomain to Edgetag. 2 minutes.
One script tag or Shopify app.
Toggle on Meta, Google, TikTok, Klaviyo.
Events flow server-side. Done.
See how Edgetag recovers your missing signals and simplifies your tracking stack.
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